Emma Louise Spencer "1 bag = 1000 lives"

My intention for this project is to make the monumental issue of ocean pollution more relatable. One of the most shocking statistics I read is that one plastic bag can kill up to a thousand dolphins over its lifetime. If one plastic bag was killing a thousand people, we would immediately resolve the problem. Showing plastic in our everyday lives makes this more relatable; we wouldn't live this way so why should our sea life?

I created ice lollies filled with plastic collected from a UK beach and used them to create a sinister twist to the normal advertising stock images and shot in a studio using different generations to highlight that these issues are growing over time and that the problem we have created will pass on to the young and innocent.