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2022 Creative Brief
Calling all content creators!
The Time to Act is Now!
This is a make-or-break moment for the planet. We need your help in creating a powerful call-to-action video that promotes a positive future for people and the planet.
Your challenge: produce an inspirational video that urges viewers to take action on one or more of the issues highlighted in the eight chosen Sustainable Development Goals (SDGs). We’re looking for targeted and impactful short videos in the style of advertisements running at either 30 or 60 seconds long. Submissions can be varied in technique, subject matter, and approach, but most importantly they must be impossible to ignore.
Potential themes to inspire your creativity:
- Feature easy and compelling ways for individuals to take climate action and protect the planet
- Showcase innovative solutions to address a pressing environmental problem in your region
- Amplify moments of energy or inspiration in campaigns and activist groups pushing to act now for climate on the frontlines
- Rally viewers to appeal to world leaders to take urgent action toward net-zero emissions
- Combat climate misinformation by spreading accurate climate science
For more theme ideas, please visit the Resources section of the Picture This website.
We can’t wait to see how you promote science, solutions, and solidarity for a livable future!