Live Stream Economy | Li Yanan

The exponential growth in live streaming has resulted in a form of online sales that has become the primary means of marketing in China. During the Covid-19 outbreak, shops suffered huge declines in their incomes. However, live streaming created a bridge between merchants and consumers, taking advantage of its all-weather, zero distance, no contact status. Not only did it create new sales channels for traditional industries but also it made up for the losses sustained by the lack of face-to-face sales. The live stream economy is proof of my generation’s ability to innovate and take advantage of our situation.